Packaging Design

Topline 7 is a sugar-free premium chewing gum from the multinational Arcor. A product with more flavor and freshness than conventional chewing gums. Each variety shows a strip of color in the center where all the flavor and freshness of the product is concentrated. The result is a “taste explosion in your mouth.” The objective was to design a packaging that would transmit all these characteristics with a simple glance.

Project developed for Cornicelli Bs. As.



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